In order to become a professional in any field, some level of training is important. The same can be said about digital marketing
Unfortunately, many wrongly believe that digital marketing is a field which does not requisite any form of long-term training. The myth that a few days of digital marketing training is enough to start a career in the field stands on shaky ground.
Why? To begin with, digital marketing is not much different from other professions. Over the years, its domain of influence has grown extensively and to the point that most companies in any given sector realize the importance of having a solid digital strategy. The acceptance of digital marketing as an important cog in the functioning of a business has played a key role in making people take the field seriously.
However, just because it is an important practice for many companies is not reason enough for digital marketing training to be a subject of importance.
There are many reasons why digital marketing training is crucial for someone to become a professional in the field. The importance of digital marketing is established beyond a reasonable doubt, but training in the field is yet to become a formalized trend.
Unlike an engineer who is identified by a B. Tech degree or a doctor with an MBBS, a digital marketing aspirant has no core degree or diploma program to speak of. There are courses related to marketing such as MBA, but they don’t speak about digital marketing as a core vertical.
Digital marketing training is an essential step in making a professional ready to become a part of the field. It takes over the education part and makes a learner ready to take on a range of different challenges common in digital marketing.
Unlike other fields, digital marketing is purely instrumental and based on practical outcomes. If a professional is hired as a digital marketer, he or she has to start performing from day one. There is room for little gap in knowledge as a digital marketer is expected to know his or her field inside out.
Whether it’s a digital marketing course in Delhi or in some other part of the world, students in such programs are taught every crucial tenet of the field. Starting from SEO to all the nitty-gritties of social media and finally the essentials of email marketing and ORM, the scope of a digital marketing course is typically very large.
Digital marketing is a skill. It cannot be mastered by ten days of casual reading. Those who wish to become professionals in the field have to develop their skill in digital marketing in order to be ready to face the demands of the domain. Remember digital marketers are always expected to deliver results from the very first day the join a company. This practical emphasis makes it important for a digital marketing aspirant to go through a proper education process. This is where digital marketing training in Delhi and in other places is important.
How to Choose a Digital Marketing Institute for Training?
After understanding the need for digital marketing training, the natural step is to find an institute to take up a program in.
However, this is easier being said than done. There are a lot of complications that arise when one thinks of choosing digital marketing as a field of study. The first thing one would notice upon developing an interest in digital marketing training is that there is not a formalized way education in the field is structured.
For other fields of work like management, engineering, medicine, and even marketing, there are certain popular degree and diploma programs which certify the credentials of someone in such fields. There are no such programs or courses for digital marketing.
Instead, the mantle of teaching digital marketing is covered by institutes that offer three or four months of intensive training in the field. There are many institutes in every major city which have digital marketing courses. Just look at the students who look for a digital marketing course in Delhi as an example. They have the option of choosing from a whole range of digital marketing institutes.
To make a decision in such a situation can be difficult for students. Digital marketing training is important, which makes the process of choosing the right institute important as well.
When making a decision, students and professionals interested in digital marketing training should choose an institute by taking into account the following factors –
- Track Record – The first thing a student or professional interested in a digital marketing course in Delhi or in some other part of the world should look at is the track record of the institute. The track record simply refers to a number of different things the institute has managed to done over a period of time. Track record encompasses placement data, academic record, alumni status, and so on. When an interested student seeks to know the track record of a digital marketing institute in Delhi or any other place, he/she seeks to know how the alumni of the institute has been doing and how the institute has grown over its time in the field.
- Affordability – People don’t like to speak about money in matter of education even though it is a crucial factor in the final decision making process. The affordability of the course is an important factor when looking for a digital marketing institute. The more affordable a course is more, the more students will be attracted to it, and the better the reputation of the institute will be. Some digital marketing institutes charge very exorbitant amounts for a three or four-month digital marketing course which drives away many interested students.
These two factors are not the only points an interested student should remember while looking for the right digital marketing institute. However, if an institute performs well on these two factors, it should be considered highly for its digital marketing program. Remember choosing the right institute is only one part of the process. The learner has to be committed to devoting time and mind to the field as well.
Different Options to Learn Digital Marketing
We live in times now where technology has brought the world closer than ever before in some regards. One of the boons of rapid technological growth has been digital marketing. In the early days, marketing was done through traditional channels like newspaper, magazines, brochures, posters, and so on. These channels worked at the time because they were the only medium for mass communication.
In today’s world, the largest medium is not any traditional channel. Instead, the world is connected much closely through the internet and the various platforms on it. Digital marketing is the practice using these digital platforms for seamless growth.
The promotion of any given product and the brand to which it belongs can be done through digital marketing. Over the years, the field of digital marketing has developed from a simple technique to an entire domain in itself. This has happened because of two reasons. First, the number of platforms for promotion has grown more rapidly than anybody could anticipate making the scope of a digital marketer’s job greater. Second, the popularity of digital marketing has contributed to the increase in competition in any given domain online. It is no longer an easy task to develop a digital presence on a platform like Google or Facebook. A lot of technical factors come into the picture.
This increase in difficulty has made the process of digital marketing education more important than ever before. Only talented digital marketers have the nouse to negate the challenges currently prevalent in digital marketing. And where do talented digital marketers come from?
Education and training is essential for the creation of talented professionals. When it comes to digital marketing, there are many options an interested student or professional can choose. Moving forward, we would discuss these multiple options.
- Online Course – Online education has become more mainstream in the past few years than ever before. Platforms like Udemy and Udacity have helped people gain access to different levels and types of learning at the click of a button. Digital marketing is a popular choice on these learning platforms. Students interested in learning digital marketing can go for an online course in the field.
- Classroom Course – A classroom course is the more traditional route to learning digital marketing. There are many institutes that interested students and professionals could find to start learning. There are many advantages a classroom course has over an online course. For one, the chance of learning from an experienced trainer in person is much enticing than learning from an online tutor. Studying alongside other peers is also a better choice as it helps foster motivate through competition.
- Free Learning – There are many blogs which make their resources on digital marketing freely available for all to read. Furthermore, interested students can find videos on YouTube covering essential concepts of digital marketing. Free learning is a risky option and can take a longer time than usual, but it does help save money.
Why Study Digital Marketing
The motivation to study is often founded in the final consequence of the whole process. People study because they believe they will get the rewards if they do. When it comes to studying digital marketing, a similar tact has to be adopted.
Why should one study digital marketing? The answer has many layers, each pointing to the benefits of learning this relatively new practice that has taken the world by storm.
It is worth pointing out that the number of people that want to study digital marketing has only grown in the last few years. One realization has sunk deep into students and professionals across the board – only those with a practically useful skill-set can survive in the modern world.
The days when a professional could skate by his/her own career without seriously developing an indispensable skill are now gone. Companies only want to hire people who can contribute to their way of working and not just be dragged along.
This push towards hiring more skilled professionals has helped digital marketing grow. Most brands these days realize the great importance of promoting and marketing on digital platforms. Digital marketing is the practice which makes this possible with a whole array of skills and techniques.
In order to put these techniques to use, one first needs to study digital marketing. The training part of digital marketing teaches students and professionals when and how certain techniques have to be deployed.
As we move ever closer to a more digitized world, there would be no better way to promote products and brands than digital marketing. Think of the number of hours people spend on their phones every day. The best way to reach a modern audience glued to smartphones is digital marketing. No other technique can help a brand leverage the reach of digital platforms as digital marketing can.
When choosing a field of study, people have a lot of questions about the choice they’re about to make. Some question the growth opportunities for those working in the field while others question its long time viability. In the case of digital marketing, all these questions have a positive answer.
Since digital marketing is a relatively new field and its true potential is still relatively untested, growth opportunities in the field are massive. The role of technology in bringing explosive growth will be massive. Technologies like AI and machine learning would make the job of digital marketers much more impactful.
This impact of technology and the continued romp towards digitization of many spheres of life would make digital marketing a field with a long term future. The only way a field can sustain itself is by making sure that it stays on par to meet all new innovations in technology. Industries collapse because technology makes them redundant. For now, digital marketing is growing and expanding under the power of technological progress. This is why it is important to study digital marketing in this day and age.
Digital Marketing Career Opportunities and Jobs
Anyone interested in digital marketing has to think about the path to starting a career in the field. Until now, digital marketing has been spoken of the mainstream as a field with a lot of potential. There has been universal acknowledgement over the impact digital marketing can have on the way companies approach promotions, branding, advertising, and content.
However, this is where the buck largely stops. Digital marketing is viewed as a technique in the mainstream, not a career to build a foundation upon. This short-sightedness is a key reason why many talented people with an obvious aptitude for digital marketing don’t think about starting a career in the field. The mainstream in any field has the power to influence the way people make decisions. However, it is up to the people who are interested in the field to ultimately do a sober analysis of their decision and finally make a choice.
Digital marketing is still a growing field. Unlike other parts of marketing which have reached their saturation point, the potential of digital marketing still cannot be nailed down to a particular number or trend. All we know is that the field has seen rapid growth in the past few years as companies have discovered cost-effective ways of reaching out to their target audience.
Career opportunities in digital marketing have grown in the past few years. In the early days, digital marketing essentially covered SEO executives in charge of creating backlinks. However, with the expansion of digital marketing due to the explosion of digital platforms, the scope of the field has grown to include a lot of different segments.
A digital marketer can work as an SEO executive, content writer, PPC analyst, social media executive, email marketing manager, ORM executive, and so on. There is no shortage of the number of options a digital marketer has to grow a career in.
Currently, digital marketers are hired in a range of different industries. Earlier, the IT sector was the primary recruiter of digital marketers. However, recent years have seen ad agencies become major recruiters along with marketing firms, law agencies, B2B conglomerates, and large MNCs building in-house digital marketing talent.
The sheer number of industries and sectors open to hiring digital marketers helps us come to one clear conclusion – there is no shortage of job opportunities. Many industries already have a focused digital marketing department or are moving towards building the same.
When two companies compete, they don’t just do so for customers and growth. To move forward, one company tries to dominate every relevant segment. In the past few years, the digital space has becoming a very relevant space for companies from different industries and sectors. This is why there has been a push towards hiring digital marketers and creating companies that have a solid presence in the digital domain.
Skills That Help in Learning Digital Marketing
In truth, the process of learning digital marketing never really stops. A true professional is always learning and taking in new concepts. As technology is the fuel driving change in digital marketing, it is worth remembering that to be successful in this field, one must constantly be learning.
To become a good digital marketer, a lot of things need to fall in the right place. The professional interested in having a career in the field must first start by choosing the right digital marketing course in Delhi or in any other place. This is the first step in ensuring that the person receives the right digital marketing training that puts him/her in a prime position to grow a career in the field.
However, choosing the right digital marketing institute in Delhi is not enough. There are other intrinsic factors that play a key role in ensuring that the person interested in digital marketing ends up having a successful career in the field. Amongst these factors is the presence of the right skills in the one interested in learning.
Anyone can learn and become a digital marketer. However, there are some who are more suited to a career in digital marketing than others. For instance, people who are good at mathematics and physics have a good aptitude for becoming pilots. This doesn’t mean everyone with a good base of physics and mathematics should become a pilot, but these skills nevertheless help a person become one.
To become a digital marketers, a person similarly must have a good command over a given skill-set. There are some skills a person has that makes him/her ideal for a long term career in digital marketing. This knowledge can be crucial for those thinking of starting a career in the field. In this article, we discuss key skills
Some of the skills that are indicative that a person could be a good fit for a career in digital marketing are –
- Writing – A lot of digital marketing is a purely content creation. If digital marketing is the act of attracting customers, how is this act performed? Through the creation and publication of certain types of content which attracts the target audience. Writing is the most basic and important form of content creation. Even in non-text mediums, there is a need to have writers. Script writers for video marketing are a case in-point. If someone is a good writer, then a career in digital marketing is a good idea.
- Audience and Market Analysis – Digital marketing, at its core, is about understanding the needs of the audience. Thus, any professional with the skill of studying an audience and understanding its needs is well suited to becoming a digital marketer. A person who can analyse the market for a product or a service and predict the kind of marketing tactics needed to capture the market is also well suited to become a digital marketing professional in the field.
These two skills are important for a good digital marketing professional to have. If a person does have these skills, he/she is well-suited to start a career in digital marketing.
Scope for Growth in a Digital Marketing Career
No one enters a field of study or work unless there is a possibility of growth. Even a multinational fast food chains promises its low-level employees that they can reach the very top of the pyramid if they show initiative and work hard. The possibility of growth is always the seed of ambition which attracts people to certain fields.
When it comes to digital marketing, there is a lot that attracts both students and professionals. Students are attracted to digital marketing as it is a new field which is still relatively unexplored, leaving them with the freedom to grow with less competition.
At the same time, professionals are attracted to digital marketing because it is a great skill they can add to their portfolio and make their position in a company or industry indispensable.
Is there scope for growth in digital marketing?
It is first important to understand why some fields have a great scope and others don’t. Generally, fields with great scope are those which are dynamic and constantly in flux. Change can be a great equalizer and an agent which constantly challenges everyone in a field. Digital marketing is the same. Professionals in the field who can anticipate the dynamics of the field and adapt to any impending changes stand a better chance to grow and prosper in the field.
Where does digital marketing fit in all this?
Digital marketing is a product of technological growth. Before the digital revolution, marketing was restricted to newspaper, radio, magazine, and TV ads. Advertisers had to burn a whole in their pocket to create any sort of buzz in the market around their products.
Digital marketing came along as people began coming online more frequently due to the growth of digital platforms. Without there being digital platforms like Google, Facebook, and others, there is no way digital marketing could have grown into the vast practice it did.
Thus, digital marketing was also driven by technology. It became a practice and field of note because of the constant push towards greater digitization. The ubiquity of the internet, the arrival of smartphones and social media are all factors that have come together to make digital marketing a field with a great scope for growth.
Of course, growth is not promised to all who become digital marketers. Only those who are talented at digital marketing and can change & adapt to its transient nature can become able professionals of the field.
To grow a career in digital marketing, there are many things a professional has to ensure. The first is an adaptable nature to all manner of changes which can crop up. As a digital marketer, a professional must always try to think ahead for his/her client in times when even they themselves can’t. This is what defines a good digital marketer and is thus crucial for a successful career in the field.