Many professionals in the field talk about a standard operation procedure in the field of business analytics. In reality, the way a business analyst approaches his/her job can be a highly subjective matter.
Each job opens up a new type of challenge which an analyst has to approach from a different angle. Unlike marketing and cybersecurity where a standard operating procedure can technically work, the same cannot be said about business analytics.
However, the first step taken by business analysts across the board is usually data aggregation. In this article, we study the meaning of data aggregation in the context of business analytics.
Data Aggregation and Business Analytics – How Do They Work?
When you start your job as a business analyst, you are given a set of goals which have to be achieved by the end of the exercise. You are also given access to the data available to meet these goals.
So do you just start analyzing the given data for underlying patterns?
An analogy can be found in cooking. Before cooking something with vegetables, a cook first washes the vegetables to remove any germs or bacteria on the surface level.
The same has to be done with data.
Data aggregation is the technique which involves the collection, centralization, and optimization of the data. Collection simply means bringing the data from the source. Centralization refers to establishing a single access point from where data can be accessed. Optimization is the cleaning part where business analysts remove any type of duplication and unusable strands of data. These three together are the main components of data aggregation in business analytics.
In Conclusion
In the world of business analytics, data is often the deciding factor is the success or failure of the entire analytic process. Any given business analytic process is dependent on the quality and relevance of data allocated to professionals. If the data aggregated in the beginning is not optimized, the quality of outcomes also goes down as a result.
In this article, we discuss data aggregation as an essential part of business analytics. If you want to start learning about the field, there is a top business analytics training institute in Delhi called Kapil Heera Academy that is consistently ranked high for the program.
About the Author – Sridhar Vishwanath is a well-known business blogger and writer with a penchant for coming up with interesting ideas on business development and big data. His blog posts have often got the attention of major online publishing outlets.