YouTube is the biggest online video platform in the world currently. As grand as it is, it is also very simple to use as a creator. In this article, we will discuss three costly errors you should avoid when starting your YouTube channel.
Before smartphones became a common part of this world, YouTube was frequented by viewers on computers, laptops, etc. Then came the mobile app. As of 2020, 70% of YouTube visitors use the mobile app for video viewing. So, what is YouTube doing that even after years, it remains the largest online video platform?
YouTube adapts. As trends, generations, and interests change, YouTube adapts to them. Also, there seems that there are videos for every niche in the world on YouTube. As a platform, YouTube is so grand that one would think it is impossible to become a creator on YouTube. However, one of the greatest plus points of YouTube is that it is creator-friendly. Thus, all you have to do is know what you’re passionate about and create videos about it.
Along with this, there is also room for making a few mistakes along the way. In this article, we will discuss three costly errors you should avoid when starting your YouTube channel.
#1- Not researching relevant SEO
There are 1000s of videos on the same particular dish, activity, or practice. So, how do you decide what to create and what not to? How do you create a video about something that has already been created?
The answer here is SEO. Now many might think YouTube has nothing to do with SEO. But, in reality, through SEO you can reach your desired audience and views at a much shorter duration. SEO pushes your video content to the top and also makes your video content visible to your target audience.
#2- Inconsistent video posting schedule
A mistake beginners often make is posting videos on their channels inconsistently. A platform as vast and intricate as YouTube is bound to run on a specific algorithm. So, if you wish to become successful and bring in as many views as possible, you need to keep up with the algorithm and post frequently.
Posting atleast once a week is a minimum you must strictly adhere to. If you wish to increase it, that’s up to you and is also bound to increase your rate of success on the platform.
#3- Not learning video editing
One thing creators take for granted is video editing. It is general misconception creators hold that video editing is an optional skill, and as long as you create videos you’re all set.
This is not correct. Video editing is an essential skill video creators on YouTube must possess. Just creating and uploading videos on the platform is not going to help you succeed. You need to put time and effort into creating the best possible version of your video, which can only be done through video editing.
In conclusion
In this article, we discussed three costly errors you should avoid when starting your YouTube channel.
At DelhiCourses, students learn how to avoid these rookie video marketing mistakes and go on to become assets at the companies they work. This is why it is considered the best digital marketing institute in Delhi by most in the industry.