Business intelligence is an essential part of running a successful company that is able to compete in the market. Business analytics is also important for the success of a company. Both these terms refer to different things and are yet often used interchangeably by professionals in the field. While there are some key areas of overlap, the purpose of both fields is foundationally different which in turn brings serious differences in operation as well.
Many business analysts are hired as business intelligence analysts because the skills needed to perform duties in the latter are often present in the former.
In this article, we study the key differences between business intelligence and business analytics.
The Similarities
Both business intelligence and business analytics are concerned with the study of voluminous amounts of data. There is little different in the core of both these fields. Both business intelligence and business analytics also end up improving the overall performance of a business by shedding light on important parts of a company.
The Difference
Business analytics concerns itself with answering the reason behind any given pattern or trend. In simple words, business analysts answer the ‘why’ behind a given business phenomenon. By exploring the reason behind the way a trend or pattern works, business analysts put themselves in a position where they can make fundamental changes.
Business intelligence on the other hand seeks to answer ‘what’ and ‘how’ questions. In other words, business intelligence is the answer to all question which ask the details of things happening in a business and the way they are happening. The reason behind these events and action is out of the domain of business analytics.
In Conclusion
Business intelligence and analytics are oft repeated terms in the field of business development. Both have a role to play in bringing success to any given enterprise. However, there are clear differences between the two that often end up getting ignored as professionals use both terms interchangeably. The differences are foundational as well as operational.
In this article, we discussed these differences between business intelligence and business analytics. If reading this post sparked an interest in the field, think about the possibility of coming down for a demo class at the best business analytics course in Delhi offered at Kapil Heera Academy.
About the Author
Aditya Sharma is a well-known writer and blogger. He is notable in the field of business and marketing. His interests include technology, business development, analytics, and marketing.