All You Need To Know About Search Engine Optimization (SEO)

Search Engine Optimization (SEO) forms the most prominent aspect of the field of digital marketing. It is not only one of the best methods to generate a considerable number of leads for your business but also the core foundation of digital marketing itself.

Given its immense importance for the individuals seeking scope in the field, I thought that today I must discuss the practice of search engine optimization in detail with you.

Henceforth, if you are willing to learn about different types of SEO practices, you’ve reached the right place.

Without any further ado, let’s dive right in.

What Is Search Engine Optimization?

SEO refers to the collection of strategies, tactics and techniques which endeavours to increase the number of visitors to a given website with the help of organic methods.

Search engine optimization hinges upon the use of relevant keywords and phrases in the website content so as to make it highly attractive and appealing in order to rank high on the SERPs (Search Engine Results Page).

This is why SEO is significantly necessary for digital marketing.

Types Of Search Engine Optimization

There are numerous types of SEO and I’ve prepared a draft of each of them.

Let us now look at them one-by-one.

  1. Black Hat SEO

Black hat SEO can be defined as a set of those practices which are used to boost the rank of a given website or web page by the application of those means which are termed unfair by the terms of service proposed by various search engines.

Today, these techniques have become extremely common amongst computer hackers and virus creators.

  1. White Hat SEO

White hat SEO refers to those search engine optimization techniques which are in consonance with the terms and conditions proposed by the top ten search engines such as Google. This is what makes it totally different from Black Hat SEO.

The majority of companies, as well as individuals, follow white hat SEO techniques in order to rank higher on the search engine results pages (SERPs). 

  1. Grey Hat SEO

Grey hat SEO refers to the collection of those techniques and strategies which are technically legal but are considerably dubious in terms of ethics and could possibly turn into black hat SEO in the future.

Enough said about the types of SEO.

Now let’s discuss a bit about the processes involved in search engine optimization.

Processes Involved In SEO

Search Engine Optimization involves two major processes that enable it to function smoothly.

These aspects are :

  • On-page SEO
  • Off-page SEO

Let’s look at them one-by-one.

  1. On-page SEO

On-page SEO refers to the technique of optimizing the web pages of an individual so as to rank it higher on the search engine results page and reap more site traffic.

It has both HTML source code as well as the content of a web page that can be optimized.

  1. Off-page SEO

Off-page SEO, also referred to as off-site SEO, can be defined as those actions which are taken outside one’s own website in order to boost site rankings on the search engine results pages.

These techniques are highly rewarding and intend to help immensely in boosting the SEO game on the digital platform.

If you wish to learn more about Digital Marketing Course, feel free to read some of my other content. You can also contact me about joining my digital marketing course. 


Kapil Heera

An SEO expert by mind and a blogger by heart, I am Kapil Heera. I began my journey into digital marketing when I grasped the value of blogging at a very young age. I have since tried to educate people on the various aspects of digital marketing. My life principle is simple - work hard, work smart, and never think about the reward. 

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