What Are Keywords in SEO?

Keywords hold a very significant place in the field of digital marketing.

All businesses and brands running their marketing campaigns on digital platforms aim to maximize their profits by attracting many potential leads to boost site traffic and business profits.

The best way to do so is by using relevant keywords in your digital marketing campaigns so as to gain the traction of a considerable number of people.

Today, I’m here to discuss in detail about everything you must know about keywords in order to enhance your business online.

I’ll be explaining the entire mechanisms involved in a keyword along with its various types. I will also throw some light upon tools that can be used for effective keyword research.

What Are Keywords?

Keywords can be defined as crucial words, ideas or topics which help to define the nature of given content.

Keywords constitute a very crucial aspect of search engine optimization (SEO) techniques as these words or phrases are the prime ‘search queries’ of the searchers using which he/she enters into a given search engine.

For example: if an individual is willing to lose weight, he/ she will type ‘how to lose weight’ on a given search engine. Therefore, the word ‘lose weight’ constitutes the keyword here.

Henceforth, if you crack the codes of the popular keywords, you’ll be able to gain the traction of a considerable number of people towards your brand or business which will enable you to expand your brand exposure across various digital marketing platforms.

Why Are Keywords Important?

The aim of any given website owner or a content creator is to have the most relevant and popular keywords on their web page so as to have a better chance of boosting conversion rates for their company.

But why are these keywords important?

The answer is quite simple.

Keywords play a significant role in enhancing your site traffic as they form a crucial link between what people are searching for and what is being provided by your site’s content.

If your content is highly efficient in terms of its keywords game, you’ll be able to attract huge audiences towards your website which will help you in generating a considerable number of leads in the long run.

Keyword research also enables you to take your website to the top ranks on various search engine results pages (SERPs) by optimizing your web content quality on a massive level.

It also helps you to target potential audiences in order to reap maximum benefits.

Remember, keyword research hinges upon organic content quality. Therefore, it is a cost-effective practise which aims to help you out in acing your SEO (search engine optimization) game.

Therefore, it would not be wrong to say that the digital marketing campaign thrives on keywords in order to reap maximum business profits.

Now let us look at different types of keywords that play a significant role in enhancing site traffic online.

Types Of Keywords

Keywords are of two types:

  1. Long-Tail Keywords

Long-tail keywords, also known as head keywords, are those words which are broad and far-reaching in nature. These are quite long as they comprise of a clearly defined intent.

These keywords are a combination of several related terms and are often quite tempting in terms of high search volume.

However, the competition in long-tail keywords is high for certain phrases too. 

  1. Short Tail Keywords

Short tail keywords are the total opposites of the long-tail keywords as they are composed of either single search words or search phrases.

Since these keywords are quite short in length, they are quite specific in nature as compared to those comprising of more words.

For example: ‘weight’ is a short tail keyword whereas ‘how to lose weight’ is a long-tail keyword.

However, both these keywords are equally crucial for search engine optimization (SEO) strategies.

Let us now find out about the ways in which you can find relevant keywords for your website content.

How To Finds Keywords?

Keywords are highly specific words that pertain to a small part of an industry. Therefore, it is immensely important to improve your site along with your PPC campaign for different keywords especially niche keywords which are often too hard to rank for.

That is what free keyword research tools are developed for.

Free Keyword Tool

Here are a few ways to search relevant keywords for your niche by employing a  Free Keyword Tool. All you have to do is to follow these simple steps :

Step one:- Use any Keyword Research Tool for Finding Niche Keywords.

Step two:- Make sure to refine your keyword list.

Step three:-Critically determine the nature of your competitive niche phrases

I’d suggest you use the following tools for the purpose.

Google Keyword Planner tool

Keyword Planner tool is a Google AdWords tool which is tool to find keywords related to a certain topic, website, or phrase. 

Google SERP

Search Engine Results Page (SERP) refers to all those pages that are displayed by the search engines to answer a query made by a searcher.

Google AutoSuggest and Related Search Terms

This is also free to use. Marketers can use search suggestion from Google search and related searches below SERPs to pick out keywords to target. 

Google Trends

It is a platform made by Google that helps to analyze the popularity of topics in Google search. The data can be filtered down to different categories based on language and location. 

All these tools are considerably prominent in helping you ace your keyword research initiative. 

If you wish to learn more about keyword research, feel free to read some of my other blog content. You can also get in touch with me about joining my digital marketing course tailor-made for students from all walks of life. 


Kapil Heera

An SEO expert by mind and a blogger by heart, I am Kapil Heera. I began my journey into digital marketing when I grasped the value of blogging at a very young age. I have since tried to educate people on the various aspects of digital marketing. My life principle is simple - work hard, work smart, and never think about the reward. 

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